27 March 2013 – Source: Press release
New Innovation – DEWAR’S Blended Scotch Whisky Infused with Natural Flavors;
Perfect for “The Drinking Man”
Coral Gables, Fla., March 27, 2013 – The House of DEWAR’S® has the spirits industry buzzing with the U.S. launch of DEWAR’S Highlander Honey—DEWAR’S Blended Scotch whisky infused with natural flavors. This unique innovation is crafted by the infusion of hand-selected Scottish honey along with natural flavors into the original DEWAR’S WHITE LABEL® blend, the #1 selling premium Blended Scotch whisky in the United States. DEWAR’S Highlander Honey brings delectable sweetness with a pleasing bite to a new, urban and modern consumer–“The Drinking Man.”
“DEWAR’S Highlander Honey delivers fantastic notes of honey, but still retains the treasured characteristics of the original blend, which is renowned for its complex taste profile and its unparalleled smoothness,” says Stephanie Macleod, Master Blender for DEWAR’S. “By using DEWAR’S WHITE LABEL as the core for DEWAR’S Highlander Honey, the infusion process builds on the already present honey aromas found in the blend and creates an exceptionally well-rounded and harmonious taste profile that “The Drinking Man” has come to expect from DEWAR’S.”
DEWAR’S WHITE LABEL has been stung by the honey bees near Aberfeldy, Scotland, and the result is alluringly smooth. The infusion of Scottish honey reveals a velvety, mellow character with influences of juicy citrus fruits. From the eyes to the nose to the palate, consumers will find a captivating blend of sweetness and bite with DEWAR’S Highlander Honey.
DEWAR’S Highlander Honey is the first offering in a strikingly modern and new “Highlander” range of products that will include unique expressions of DEWAR’S Blended Scotch whisky infused with natural flavors. The range will include innovations showcasing traditional and indigenous Scottish ingredients.
“DEWAR’S Highlander Honey is a welcome addition to The Drinking Man’s portfolio and continues DEWAR’S long history of pioneering innovation within the spirits industry,” says Arvind Krishnan, VP Brand Managing Director for the DEWAR’S brand. “Consumers are turning to brown spirits for their fullness of flavor and the rich taste they deliver. DEWAR’S Highlander Honey appeals to these consumers who seek new varieties and tastes and the DEWAR’S name assures them of quality.”
DEFINITIVELY SCOTTISH, UNIQUELY DEWAR’S
Using Scottish honey harvested near the DEWAR’S distillery in Aberfeldy, Scotland, DEWAR’S Master Blender Stephanie Macleod has taken a uniquely local approach to crafting the first expression of the “Highlander” range. The composition and taste of honey is terroir-driven. Macleod uses honey from local bees, which draw their honey profile from the rugged terrain of the Scottish Highlands and the warm, silky texture of Scottish plants. Scottish honey gives DEWAR’S Highlander Honey a unique smooth, buttery composition.
To create the taste of DEWAR’S Highlander Honey, Macleod places Scottish honey into a mesh pouch then infuses it with other natural flavors into DEWAR’S WHITE LABEL. The blend is then filtered through oak cask wood chips. Beyond enhancing the treasured characteristics of DEWAR’S WHITE LABEL, the DEWAR’S Highlander Honey infusion process also maintains the desired 40% alcohol by volume.
HOW TO ENJOY
“The Drinking Man” will appreciate the versatility of DEWAR’S Highlander Honey. It is perfect on the rocks, in a chilled shot drink to enhance the Scottish honey notes, or in a cocktail. A DEWAR’S Highlander Honey & Cola showcases the perfectly mixable nuances of the blend.
NEW HIGHLANDER RANGE, SAME COMMITMENT TO INNOVATION
The launch of DEWAR’S Highlander Honey and the new DEWAR’S “Highlander” range of products demonstrate DEWAR’S pioneering innovation. Committed to raising the standard within the industry, the House of DEWAR’S has established a wide range of historic accolades. DEWAR’S is the most awarded blended Scotch whisky in the world. DEWAR’S was one of the first distilleries to double-barrel age, also known as “marrying,” its Scotch whisky blends. This process first created by Master Blender AJ Cameron and still followed today, involves placing newly created blends back into vintage oak casks for a second period of maturation, creating remarkable smoothness and depth of character.
DEWAR’S Highlander Honey will be available nationwide in April 2013 at fine wine and spirits retailers with a suggested retail price of $23.99 per 750 mL bottle. More information is available via www.Dewars.com.