27th March 2014 – Source: Press release
Diageo announced today that it is to launch J&B URBAN HONEY, a new Spirit Drink based on J&B Scotch Whisky, which has been designed to open up the category to a new generation of men and women.
&B URBAN HONEY is a 35% ABV Spirit Drink made from J&B Scotch Whisky infused with honey and is a characterful drink that creates a balanced and smooth liquid. The taste has been created to be distinctively fresh when consumed neat, on the rocks or mixed in a cocktail.
J&B URBAN HONEY is clearly labelled as a Spirit Drink on its front label, while also differentiated from the parent brand with the use of a honeycomb pattern, a city skyline illustration and a prominent ‘bee’ illustration, ensuring compliance with Scotch Whisky Association guidelines.
Since its creation, J&B Scotch Whisky has been a bold and innovative brand with a witty, playful edge. As Dougal McGeorge – Global J&B Brand Director – explains this has been fundamental to the development of the new Spirit Drink: “Creation of J&B URBAN HONEY is true to the urban roots of the J&B brand and its reputation for re-invention in the whisky category. The rapid growth of flavoured Spirit Drinks made J&B a natural choice for us as we looked to drive innovation.”
J&B URBAN HONEY will be launched in Spain starting in April 2014.